Purchasing habits are changing, with an increasing number of retail and commercial purchases made through the web to print shops.
Moreover, the ImprintNext web-to-print software features enable you to routinely generate new leads, impress potential corporate clients, and enhance account retention. More information on this can be found here.
Best Features Every Print Shop Must Have in their Online Store:
As a print supplier, your website must contain a number of extra services to make life easy for you and your clients.
1. Ability to Easily Manage File Uploads:
A consistent and simple technique for managing file uploads is essential for any online to print project. When it comes to giving large artwork files, providing this functionality directly to your clients means you and your employees can always drive them to your website. Stop sending potential customers away from your website!
Clients and your staff must be able to upload and associate files with order items before checkout as well as live orders, therefore the file upload process must be simple. You want your prepress team to have access to the most up-to-date and accurate files possible today, with the assurance that they will be able to simply reference them on a future reorder.
A good web to print system will provide you with URLs that you can provide to clients so they can submit files directly to a current order, as well as make it simple for employees to connect files that a client has provided via another source.
2. Provide a Robust Process for Custom Quotes and Estimates:
Print tasks are frequently customized, and while a good web to print system will include a price engine capable of generating real price rates on complicated items, a fantastic web to print system will allow your clients to acquire bespoke estimates quickly and easily online. Making it simple for a client to request and receive a specific quote for their project is a vital aspect of the web to print process, and it will always be.
These requirements began to be met more and more through forms hosted on the printer’s website with the introduction of the internet. If you’re offering prospective and current clients along “catch-all” form today, you’re not getting the most out of your website; a bespoke quotation form that is smart and has fields automatically filled based on the client and the product they’re interested in will generate more requests.
It’s critical that your custom quote form be adaptable, and that it’s only the start of a more comprehensive quotation and estimate system. Custom quotations in your web to the print system should make it simple to respond promptly with a variety of automatically calculated estimates, with clients being able to download and share a PDF of their quote, as well as proceed with their purchase soon after receiving it.
Quote requests should be easy to track via a dashboard, and you should be able to trace them to specific salespeople automatically if necessary.
3. Downloadable Artwork Templates:
It’s considerably easier to get print-ready files from new retail clients if you have a selection of artwork templates accessible. Giving your customers artwork templates to customize will help the ordering process go more smoothly.
Having artwork templates that are customized to your needs will:
- To reduce errors.
- Reduce prepress time, processing time, and back-and-forth queries
- Ascertain that you receive files that are configured according to your specifications.
- In addition to selling them on your product content pages, you may create a page that contains all of the artwork templates you offer. In addition, you get hundreds of pre-loaded artwork.
- Easy for your clients to download and use right away.
4. Online Price Calculators for Simple and Complex Products:
For printers, being able to offer real-time pricing on specific products is a key aspect of e-commerce. We frequently hear from printers that they don’t want to open themselves up to price comparisons. However, providing live price rates will merely reduce the number of dead-end inquiries while allowing purchases from online clients who prefer to shop locally.
If you still don’t want to display your pricing online, you can keep it private. You can keep it available to registered or approved clients. Our technology allows you to set up your system in whatever way you choose.
Because it is difficult to predict the final pricing of a print ahead of time. Therefore being an eCommerce web to print you may be forceful to provide only watered-down versions of its product line. A good web to the print system will enable you to provide more complicated products. That includes a wide range of finishing options and media options.
Giving live pricing for complicated goods, such as multi-page, large format, numerous binding options, and cover stocks. It can boost sales and free up your estimator’s time to focus on larger jobs.
Moreover, customers that want to browse around and compare prices will always be around. Your web to print technology should allow you to regulate who sees the price. Moreover, it also ensures that your website follows your pricing policy.
5. Exhaustive Faq Section:
The FAQ part of your website is a valuable resource for potential clients. And it should include everything from file submission procedures to turnaround times. Here are a few reasons why having a comprehensive FAQ section will aid your success:
If customers know what to expect, they will be significantly less hesitant to place an order.
Moreover, it involves not only informing customers of turnaround times and other data. But also what to do if something goes wrong with an order, your return policy. And how to get the best artwork to you, among other things.
Lastly, you’ll have a significantly better probability of successfully resolving conflicts.
Your FAQ page should have as much valuable content as possible. Make it easy to access and optimize with SEO optimized so that search engines will direct interested clients to you.