If you’re running your own business, you probably already know how difficult it can be to get the word out about what you’re doing. And if you don’t have the budget to hire an experienced marketing person, what are your options? Don’t worry! There are plenty of ways to get started and learn about online advertising, with Google Ads being one of the best places to start. In this article, we’ll provide you with all the information you need to get started using Google Ads and figure out what works best for your business.
There are four main types of Google ads you can use to promote your business. Each type has its own benefits and drawbacks, so it’s important to know what they are before you start using them. The first type is called a cost-per-click (CPC) ad. With a CPC ad, you pay only when someone clicks on your ad—not for impressions or views. Let’s explore the rest types of Google Ads later in this article.
What Are Google Ads?
First off, let’s talk about what Google Ads (often referred to as AdWords) are. Google Ads is a self-service program that allows you to place advertisements on Google and its partner sites, including non-Google sites. As an advertiser, you pay only when someone clicks on your ad. With AdWords, you can also choose where your ads appear—on pages with content related to your products or services, for example—and how much you spend on them.
How Do I Set Up My Campaigns?
First, you’ll need to figure out your campaign goals. Are you trying to get more leads? Drive sales? Increase brand awareness? Once you know what your end goal is, it will be easier to figure out which type of ad to use and what types of ads fit into each campaign. You can create separate campaigns for each type of ad, but most businesses only have one or two types they want to run at a time.
You can also set up multiple campaigns with different types of ads in them if you want to test different strategies or see how they perform against one another. Keep in mind that there are four main types of Google Ads: search network only (known as Search Network Only Campaigns), display network only (Display Network Only Campaigns), search network with display network extensions (Search + Display Campaigns) and remarketing campaigns (Remarketing Campaigns).
What Kind Of Keywords Should I Use?
When you are creating a PPC campaign, the first thing that you need to do is to choose the keywords. You can use tools like Google Keyword Planner, SEMrush or AdWords Keyword Planner to find them.
Choose keywords according to their relevance and popularity. If you want to write about cats, don’t choose “cats” as your keyword; instead, use “cute cats” or “funny cats.” These words have more search demand and are more likely to bring traffic to your site.
Don’t choose too many keywords; aim for no more than five per page. This way, each keyword will get enough weight without giving them too much influence over your page ranking in Google Search results.
What Is A Landing Page and Do I Need One?
You know Google AdWords, right? It’s the most popular pay-per-click advertising platform on the web. And if you’re a PPC advertiser, you probably also know that one of the most important factors when it comes to optimizing your AdWords campaigns (or any PPC campaign for that matter) is landing page optimization.
But what exactly is a landing page? Isn’t my website just one big landing page for my AdWords ads?
The short answer is “No.” Your website—and possibly your homepage in particular—is not the same thing as a landing page.
A good definition of a landing page is any web page that a visitor can “land” on. But in marketing and PPC contexts, we usually use the term to refer to a standalone web page that is distinct from your main website and has been designed for a single focused objective.
How Much Is This Going To Cost Me, Anyway?
Once you’ve set up a few campaigns, you can keep an eye on how much money is coming in and out. There are several types of Google Ads and each type has a different cost structure. This means some types will be more or less expensive to run than others. The most expensive campaigns are those that target search engine users (because they use keywords) while campaigns that target customers at specific websites (called display ads) cost less to run because there are fewer candidates who see these ads.
Does All Of This Stuff Even Work?
It might seem crazy that online ads can generate thousands, if not millions of dollars. I mean, in our day-to-day lives, we’re accustomed to seeing newspaper and magazine ads, radio ads, and even TV ads. But we don’t really see a whole lot of internet advertising. So does it really work? Absolutely! And if you’re not using Google Ads for your business yet… why not?
Need Someone Perfect To Optimise Your Google Ads?
Google Ads Optimization is an important part of your digital marketing strategy. It helps you to find out the right audience for your products and services. For example, if you are selling a product for women, then only targeting men will not give you the desired results.
Swar Digital is your online partner and provides the best Google Ads Optimization Services in India and across the world. We are a one-stop solution for your Digital marketing services including SEO, PPC, Social Media Marketing (SMM), Email Marketing etc.
We have been working on Google Ads Optimization for more than 8 years now and we have worked with many clients from different industries.
Our team of experts will analyse your website’s performance by using various tools like Google Analytics to understand what kind of keywords people are searching on Google to get to your website and which ones are converting into leads or sales. This information helps us determine which keywords should be placed in which ad group so that we can target them better according to their interests and needs as well as budget constraints.