Why Use Video Marketing?
A study found that 72% of customers would rather watch a video about a product or service than read about it. They also found that almost 50% of people who use the internet look for videos about a product before going to a store. Moreover, a video on your landing page can increase your conversion rate by up to 80%.
Don’t worry if you haven’t jumped on the video marketing yet; it’s never too late. At one point, video marketing is the only option left. Video marketing is quickly becoming the most important form of online marketing, and any business that wants to stand out needs to do it.
Don’t worry if the idea of becoming a video marketer seems scary. This guide has everything you need to know about how to use video marketing to build your brand, and we’ll walk you through each step, from setting goals to making your video to distributing it and measuring its success.
7 Ideas to Use Video Marketing to Build Your Brand
1- Set Your Goals for Video Marketing
At the start of a new marketing plan, it’s important to set objectives. What do you want to happen with your videos?
If you’re just starting, we suggest setting only a few goals, so you don’t get too busy. One goal of video marketing would be to raise brand awareness like visionary logo design UK.
But if you have a good script and are creative, your video marketing strategy can do more than just help a prospect know about your brand. It can also help them through the decision stage of their buyer’s journey, teach customers about their new purchase, and fuel a brand’s plans to get people to talk about it.
2- Figure Out How Your Target Audience Occupy Their Time
Due to the popularity of videos and user-generated videos, you must ensure each video is aimed at a specific audience. If you don’t have strong buyer personas, you should start making them immediately. If you already have a proper set of buyer personas, add the most recent video research to them.
3- Decide The Best Platform to Share Your Video
Think about where you’ll show your video before you start making it. YouTube SEO is almost becoming as crucial as website SEO. Think about what people are looking for on that platform. You’ll also need to think about: the average viewing time, size and sound limitations, communities, your budget, and how you’ll get the message out.
Videos are often used for advertising, but they don’t sell themselves. Some platforms have built-in ways to get people to watch your videos, while others require you to put in some time and work. This list of different video platforms can help you decide which is best for your video campaign. Facebook, YouTube, Instagram, Snapchat, and TikTok are the top platforms that consumers and brands will most likely use in the next year.
4- Set Up Your Plan
We suggest having a plan and using the right tools to give yourself the greatest chance of success with video marketing. Your workload will be easier to handle with an easy-to-use video maker, a social networking calendar, and the right scheduler.
5- Set A Time and Budget for Your Video
Video is a shorter, cheaper, and faster version of your favorite movie. Even though a video needs fewer resources to succeed, making one can still take a lot of time and money. Planning and running projects well can save you time and money.
Make sure every step of the process has a clear timeline, and plan for occasional delays. Even for a small video, the skills of many different people are needed. So, you want to ensure that you can still deliver your video on time, even if something goes wrong or changes.
6- Figure Out What You Want to Say and Pick the Right Kinds of Videos for Your Personas
Your videos need to send a message. Align your video messages with the video marketing service provider if you don’t know what kind of message is best for your customers at different buyer journey stages. Think about the creative problems that could arise based on your budget, skills, and resources.
7- Understand and Evaluate Metrics
The most important part of any plan is the last step, which is to analyze it. You can’t tell how well a video does unless you examine the metrics that go with it. What is the number of views? What are the times? The likes, comments, and shares? Each network has its own video metrics, so you need to know what they are before you start making videos.
Each platform has built-in analytics that let you know how well your videos did. The goals you set at the beginning should match how you measure success. If you wanted people to know about your brand through a video, the right metric might be video views or impressions.
Video marketing is quickly becoming the best way to promote brands and services in various industries. So more businesses are turning to this digital strategy to get the word out about their products and services. Individuals are likelier to share a video than a blog post or product page. This means that if you make the right content in the right format, you can reach many more people on different online platforms.