Mobile application is revolutionizing the digital marketing industry as it’s the source of bringing more lead, sales, and traffic to your business. Digital marketing your business on different social media platforms including Facebook, Instagram, Twitter, YouTube, etc. through a mobile application can bring a drastic impact on your business. An exceptional marketing strategy is done with the help of a mobile app that assists you in creating a strong customer base and interaction with your target audience. Mobile apps integrated with the latest and trending features and marketing strategies add more value to the business and provide a seamless user experience resulting in a higher customer retention rate.
It’s a fast-paced digital world, and to expand your business and build a strong customer base you’ll require to integrate a strong marketing strategy in your mobile app. Businesses can unlock new potentials and by utilizing various digital marketing techniques including email advertising, social media advertising, digital, mobile ads advertising, etc.
Now let’s explore how mobile app development is powering digital marketing
1. Personalized marketing channels
Users of mobile applications benefit from great customization by receiving offers and recommendations based on their preferences. Analyzing user behavior will aid in developing a better understanding of the user’s expectations and demands. Customers interact with a mobile app that provides a better user experience for longer. Identifying users’ preferences and making unique personalized marketing channels can help you with advanced customization features in your app. Following are some examples of creating personalized direct marketing channels:
- Push notifications: Push notifications in a mobile app keep the user informed about new and interesting product sales, offers, and discounts. This is a fantastic marketing approach to gain customers’ attention towards your products.
- In-app click-through rate: Call-to-action buttons, ads, and push notifications always have higher click-through rates within your mobile apps.
- Response time: Users interact with an app to get their actions completed immediately. Ads offers and prompts in your app must load quickly on the user’s mobile phone.
2. Interstitial ads
Interstitial ads are one of the most popular interactive, full-screen mobile ads that are used by developers and marketers because they offer a higher impression rate to increase downloads and revenue of your mobile app. It covers the whole interface of the mobile app as it’s a full-screen ad that appears at natural conversion points or breaks, such as in between activities or game levels. The ads appear in the form of text, images, videos, or other forms of rich media. Users can skip over any of these by clicking or tapping on the ad to go to its destination, or by closing it to return to their previous activity. The close option’s timing is determined by the ad type. Ads that don’t contain video will have an option to close right away whereas video ads will have a delay time up to 5-seconds before closing the ad.
Many well-known companies including Pinterest, Airbnb, Google, and Amazon have adapted interstitial ads in their mobile apps. They have observed a significant increase in their app install and gained higher click-through rates through interstitial ads.
3. Mobile banner advertising
Mobile banner advertising is of two type’s static or dynamic ads that allow businesses to build strong brand awareness. Banners ads are relatively quick and easy to set up and have a high viewability as they are positioned on the top or bottom of the page. According to statistics from the U.S, businesses who adopt this marketing strategy generate between $0.50 and $1.20 per 1,000 impressions (CPM). The difference between a static and animated banner ad are as follow:
- Static banner ad: Static ads are created with a single frame that comprises brands logo, text, and image. This type of ad offers a simple call-to-action that works best when your audience is already familiar with your business or brand. Businesses must carefully develop static banner ads to get higher ROI and conversion rates. It’s a fast, easy, and cost-effective advertising technique.
- Animated banner ads: The audience grasp the concept of complex stories easily through animated content easily rather than text content. And that’s the reason why businesses and marketers rely more on creating animated banner ads on a mobile app or website. There are various types of animated banner ads including GIF banners, flash banners, and HTML5 banners.
- GIF banners: It is a medium of telling a story through a series of slides, but it’s more complex than a static banner ad.
- Flash banners: Flash is a highly engaging ad format because it offers a video-like experience to the audience.
- HTML 5 banners: HTML 5 is the most effective type of animated banner ad that allows you to create mobile-ready, responsive, and rich in feature banner ads. You may construct various slides or screens with more information on each, as well as have text appear and disappear during the animation, using HTML5 banners. It’s best for display ad campaigns with better quality images and lower file sizes. HTML5 offers targeted display advertising with higher click-through rates that ultimately lead to higher conversion rates and ROI.
4. Native Ads
A native ad is similar to banner advertising, but it does not take up the entire screen of a mobile. Users may still browse the content while watching the ad, but it’s less of an eyesore and less disruptive due to its natural look and feels. Your adverts will look to be contextually relevant. Many people find native ad as one of the best mobile ad formats because it leverages the context and relevance of the content on which it appears.
The view rate of naive ads is 53% more than banner ads because it’s less intrusive. It has a better ad engagement rate and improved user experience. As a result, native mobile advertising is extremely effective.
Wrapping up
Mobile advertising and marketing in-app development help in taking your business to the next level of success. Digital marketing through mobile apps can help in reaching a large audience and building a brand online presence. Integrating ads into your mobile app keeps your customer engaged and update about your brand, products, and services. You have more control over your business and can drive better lead to your business thanks to mobile ads. As the need for mobile applications is high in demand, it’s essential for digital marketing purposes. It’s the best way to bring more conversions, sales, and ROI as people prefer browsing products more on their smartphones.
