With around 213 million companies around the globe, making yours stand out is a not-so-easy job. The competition is intense and the attention span of the target audience is shorter.
In such a scenario, you can opt for different marketing strategies to put your business in front of a potential customer base. But how do you make people stay connected and remember your brand or company?
If you genuinely want to establish your place and earn a competitive advantage over your competitor, think about creating an animated logo.
Don’t know much about it? Worry not, read on!
Understanding an Animated Logo
An animated logo features effects and motion, ranging from a simple pattern to complete visual graphics. Simply put, it’s an innovative version of a static or image-based logo that doesn’t contain effects.
As a brand or company owner, you’ve got only 8 seconds to make a lasting first impression, the effects and motions of an animated logo can help you achieve your target.
It’s more recognizable than other types of logos and you should take full advantage of it. When opting for an animated logo for a business, focus on the factors it’s based on. Those factors are:
- Target audience
- The goal
- And the nature
An animated logo designing Dubai is also a sure way to take your visual identity two steps ahead. Using it, you can maintain originality and garner your target client base’s positive perception of your brand.
There are more associated with animated logos, such as:
It helps you Create a Professional Impression
There’s no denying that no one wants to collaborate with a company that doesn’t deliver what it promises. To escape disappointments like these, clients or customers often assess a company’s standard by how it represents itself professionally.
The quality of a business logo is one of the parameters that determine its credibility. And this reason should be enough for you to invest in a great quality logo that attracts and engages your target audience.
Animated logos are the types of logos that help you create a trustworthy image for your brand. Opting for it you can also showcase your innovative approach and forward thinking.
It Captures the Audience’s Attention
Did you know that 30% of buyers or customers in the U.S. prefer to look at the logo before they make a purchase? The numbers can go upward if you use an animated logo for your brand and ditch a static one.
Remember, the movement draws attention. And when your target audience will see a logo with motion graphics on your website, they’re likely to stay and find out more about your business.
Apart from fascinated web designing and informative content, the logo is a must for a business, and if you opt for an animated variety, it’ll grab the attention of the masses.
It is great for Storytelling
Believe it or not, videos can be used as a tool to tell your brand story. And animated logos are no different.
You can implement distinct tactics to attract your potential client base, but keeping them connected can be a challenge. You’re free to place your logo on your website, social media or even business presentations, but none of it makes any difference if your client doesn’t recognize you.
Animated logos, on the other hand, are easy to integrate on several channels for varying purposes. That’s why you can make them a part of your marketing automation without giving it a second thought.
More so, these logos help you transmit a message to your potential audience, making them return to your brand in the future. With animated logos, you put forward a complete narrative regarding your products or services.
Since people prefer watching visual content online, going for an animated logo can change the entire game for you.
It Enhances Brand Recognition
Who doesn’t want to make their brand recognizable, especially in today’s competitive digital realm? If you want the same, consider opting for an animated logo.
Because motion graphics don’t only grab attention, they are more memorable than a regular and still image. A logo with a few elements can’t stay longer in people’s minds, but animations can linger for a few seconds.
And using an animated logo in a marketing campaign increases the chances of brand recognition and generates more Leads, as people are likely to remember motion graphics.
It Ignites Emotions
When you watch a visual clip, you either feel joy or despair. Videos are known for evoking emotions. How? From filming to editing, they’re created with an intention to engage and fascinate the audience. The case is quite similar to animated logos.
When you’ve got a decent story to tell, you’re in a position to ignite people’s emotions, using an animated logo. Because people are likely to connect and recognize a brand if they feel something about it.
As a business owner, if you want to explain the purpose of your products or services, you must work on evoking emotions and building emotional bonds with people. You can let them do your service or product surveys.
Some BPO companies recommend a similar technique. Remember, business means knowing and satisfying your customer’s needs. You can’t do that until you’ve got visuals that ignite genuine emotions.
It Maintains Originality
No doubt, every brand aims to appear unique for various reasons. Considering the competition, being original has become a necessity. But not all business owners know the secret.
Be it a SaaS platform or online shopping store, having an animated logo can help you promote your business venture with ease.
Not only does it set you apart in your competitive niche, but it maintains complete originality. Coming across the static logo on the internet is extremely common. But when someone looks at a logo with motion graphics, they’re bound to stay and look at it even for once.
To maintain the originality of your animated logo, focus on its colors and style of it. Bigger companies, such as Microsoft or Facebook have incorporated blue in their logos.
But it doesn’t matter if you don’t want to become a part of this bandwagon. Go for colors that align with your brand and fascinate people.
Wrap Up
The days when static visuals used to do the job are long gone. Today, innovation is a must if you aim to grab lucrative opportunities.
As a business or brand owner, it’s time to make a difference by adding some motions to your company logo.
With interesting motion graphics, you’re likely to capture the target audience’s attention and establish yourself as a credible entity.
