A link to your site from an external site is called a backlink. A domain linking to your root domain is called a referring domain. Having links for high authority sites which have good backlinks as well as referring domains is good for SEO. It helps in search engine rankings. Knowing your backlinks as well as your competitors helps in analyzing your competitors. It helps in building a link profile which will give you higher rankings in search engine rankings. A link to your site is like a vote of confidence in your site.
Let us see some of the best backlink checker tools that are available.
1. SEMRUSH
SEMRUSH is a paid keyword research tool that gives you a comprehensive backlink analysis. It tells who is linking to your site. You get to also know your lost and new backlinks and referring domains. It analyses your competitor’s backlinks and you get to know about them. This will help you in outranking your competitors. It has four sections for link analytics.
A backlink audit tells you about the authenticity of the backlinks and how relevant are these links. It has link-building tools which tell you where to get backlinks from. You can add your competitors and analyze them at the same time too. Also, you can bulk analyze through the Bulk analyze section. Its starting price is 119.95$.
2. Ahref
Ahref is another paid keyword research tool that gives you a detailed backlink analysis. It is easy to use and you get to know your link profile as well as your competitors. You can easily filter the backlink types like nofollow, dofollow. A detailed analysis of your competitor’s link profile is also included.
You get to know like SEMRUSH your referring domains and new and lost backlinks. You can filter the link analysis based on domain types. The link profile also lets you know about the 404 errors so that you can get them fixed. Its starting price is 99$.
3. Moz
MOZ has got Link research section that tells you the following facts. In the Overview, you get the total linking domains and total backlinks. It also gives you new links and lost links. It gives you stats about internal as well as external links. You can find which internal links are do-follow and not and get the same corrected.
Different domain link profiles can be compared. It gives an idea about link intersecting. This will help you find opportunities to outrank your competitors. There is a facility for link tracking lists also and also you get to know the spam score. The free version gives you a very limited number of chances to the analysis of different link profiles. The paid version starts at 99$ per month.
4. LinkMiner
LinkMiner is a paid tool from Mangools. It analyses your link profile and gives you data based on Trust flow and citation flow. You get the data about the number of referring IPs, referring domains, and active links. You can see new and lost backlinks. Also, you get to filter out no-follow and do-follow links.
It shows you active and deleted links. It shows your competitors keywords that they are ranking for and getting a backlink. The free version gives you a very limited number of chances at the analysis of link profiles. The paid version starts at 29.99$. This is a good choice based on basic features and price.
5. SmallSEO Tools
It helps you in analyzing and tracking your backlinks. Detailed backlink analysis can be done for a website.
You can check which pages are getting the most backlinks. A study of competitors’ backlink profiles can be done and will help you in finding your target areas. This will help in outranking competitors. It gives an idea about the no-follow and do-follow links.
It is integrated with Ahref and will show you the Ahref domain rating and ranking. With all this information you can perform search engine optimization, lost link recovery, competitors’ backlink audits, and thus build a better backlink profile. The free version gives you a very limited number of chances at the analysis of link profiles. The paid version starts at 9.8$ per month.
6. Ubersuggest
Ubersuggest is another keyword research tool that helps in backlink analysis. It gives you data about the total linking domains and total backlinks. Also tells you about the new and lost backlinks. Let’s analyze your competitor’s link profile and suggest where to make the effort in gaining links.
It can perform a complete site audit and let you know the improvement areas. The free version gives the basic information about backlinks and you have 3 domains to analyze. It is a paid tool and the pricing starts at 12$ per month. It is a very good tool considering the features and its price.
7. SEO Review Tools
It is a free backlink checker tool that let you analyze the backlink profile. It displays the 100 most valuable backlinks. It takes one link per domain. The links are sorted based on the SEMRUSH authority score. You get the information on dofollow and nofollow links. It tells you the referring domains and IPs.
Traffic for a specific backlink can be analyzed.
8. RankWatch
RankWatch has a free backlink checker tool that let you analyze the backlink profile. It gives an idea about the no-follow and do-follow links. Also, you get to see the active and deleted links. You can perform a detailed backlink audit for your site as well as your competitors. It also tells you about the toxic links so that you can remove them.
