You have often heard of the term ghostwriter and content-writer, as well as website content-writer, and might have wondered what these terms mean actually and what are the differences between them.
The answer is quite simple. A ghostwriter is someone who writes under a different name without disclosing their identity and writes for someone unable to write due to various reasons. A content writer can be a ghost-writer as well as a website content writer and any other type of content-writer such as a copywriter, technical writer, and screenplay writer among others.
What is a website content writer?
The simple answer to this is that a website content writer writes content for websites. Imagine the time when you might have searched in Google to convert pounds to kilograms and you might have found a history article on the differences between these and other detailed information regarding this. A website content writer is the one who has written this. Or maybe the time you wanted to get hold of a diet chart, a website content writer has also written this.
Any content in written format that you see online in a browser is written by a website content writer. There are various distinctions and various specializations like for example in a technology website the website content writer must be skilled and knowledgeable in technology and in a nutrition website, the content writer must be knowledgeable in nutrition and biology.
So, why should you need a website content writer?
If you are someone who is the owner of a business or is in a managerial position responsible for the reputation of your company then you must know the value and importance of proper content. This content may be written or in any other medium and any misinformation and typos can damage the reputation of the brand.
You might be someone who has excellent ideas but you are a specialist in your own field and not a writer. You might be someone who simply doesn’t have the time to write proper content for the website and you also might be someone who knows the importance of language and also knows how to value proper language usage depending on the audience. If you are any of these people then you are someone who is willing to hire a professional website content writer.
Let us see the various reasons why you might want to hire a professional content writer for your website.
BRAND REPUTATION -One of the most common and the most important reasons why companies hire professional website content-writers is the fact that anything that is on the website directly correlates to the reputation of the brand. This includes proper, informed, and meticulous content that is in the website’s body, relevant blog posts that target potential audiences from the search engine’s search page to the actual website, and any other form of content that is on the website.
You might have observed that generally cheap knock-off brands miss out on proper grammar and proper instructions in any product they manufacture and that is expected of them but if you see a reputed brand do this mistake then you might start having negative connotations about this reputed brand and might evencompare this reputed brand to the knock of brands simply because of grammatical errors and bad English. This is the value of reputation. Once there is a reputation, you can build everything else on it.
SEO – SEO is the second most important reason why a proper content writer is required for writing website content. As you know the current online trend is, a potential customer starts their query in the search box of a search engine like Google and that leads them to an informative blog or an informative Q&A, which then assures them to visit the actual product page and the service page of a business.
This is quite a common occurrence. The most important thing here is to have your website on the first page of the search engine results and preferably in the top 3 results of the search query. This is where SEO comes in as search engines use web crawlers and other methods to scour the internet for relevant pages and the relevance of a page is determined by proper keyword usage and relevant content. This helps them receive a rank upon the relevance and many other factors.
For example, if your website contains the proper keywords and relevant keywords in your product description or in a blog post about coconut water, only then can a search for coconut water lead to your website which sells packaged coconut water. It is the job of the website content writer to make sure that your website contains all the relevant keywords that are related to your business and services so that whenever someone searches for something relatively related to your service, your website pops up in the search results.
AVOIDING GOOGLE BAN -This is a relatively new topic that is not often talked about. This is also when a professional website content writer comes into play as they know all the techniques and guidelines that are required for a good website rank and also all the things that they should avoid in their content. Search engines like Google place a few restrictions and the few guidelines and failing to meet these guidelines is deemed unethical and downright bad.
And some of these black-hat SEO techniques include unoriginal content and irrelevant keyword usage. If your website content has these then your SEO will get ruined and you can never get a good organic rank in any search engine as your website will be shadowbanned. This is also the reason why you must never take content into your own hands and trust experienced professionals to do their job.
Here are certain things professional website content writers know
- A professional content writer knows to keep things original and even if they take inspiration from any other source, they know how to not downright copy that.
- They know what is relevant information and also they have a keen understanding of the attention span of the readers making sure to keep content concise and simple and not overstretch it.
- A proper website content writer knows how to structure their content and this includes organization tools such as bullet points, headings, and subheadings and knows how to conceal relevant keywords in between them.
- A content writer knows how search engine queries work and know-how people write search queries, keeping their content as close to that as possible.
- Only a professional knows how to keep things interesting.
This was a brief all-you-need-to-know about website content-writers and how they are important to your business. If you are someone who is looking for professional ghostwriters and professional website content writers with years of experience and SEO knowledge and keyword know-how, then we at GetBestWriters are the perfect option for you. As the fastest growing ghostwriter for hire agency in India, we know content like no other and can help you uphold and maintain the content quality of your business and website.