A company’s sales can increase to 2.5 times for every 2000 business cards distributed, making it a must-have for businesses. Especially for startups, a business card is a primary way to spread the word.
If you decide to use business cards in your startup, keep in mind that your business card is the first contact for your clients, and your clients will judge you by the look and design of your business card.
Therefore, in this article, we’ll see 5 creative ideas to design a business card for a startup that stands out and draws the attention of your clients.
Top 5 creative ideas to design a business card for your startup
1. Use QR code
Using a QR code on the business card could be wise to share your website address, social media channels, and product information with your client. You can’t do it verbally and can’t display everything on a business card. This can be done by using a QR code.
QR code allows you to create a minimalistic business card that displays standard contact information and your business logo because everything else can be seen by scanning the QR code.
Many free QR code generators available online can save space on the business card while sharing a lot of information about your business with your customers.
2. Use pictures on the business card
A picture says a thousand words. So instead of telling people what you do, show them. Use pictures on your business card. Using a picture (either yours, a product image, or something business related) on the business card makes it memorable and visually attractive.
If yours is a startup, put your face on the card next to your name. It will make it easy for people to remember you. You can display cute cat photos on the card if your business is related to pets. Whenever people see your card, they’ll immediately know what you do.
You can even show infographics on the card if you are in an industry where stats matter. For example, you’re an SEO expert or a digital marketer. You can include popular infographics on your business card. Remember that stats change over time, and you need to update that on your card.
3. Experiment With typography
Often, people don’t care much about typography when designing their business cards. And while using a pre-designed template, they leave it on default. There’s nothing wrong with that, but to create something unique, you need to experiment.
Experiment with typography. Not only the visuals but the written text should also represent your brand’s personality. For example, if you deal in kids’ toys, use Comic Sans; if you’re a journalist, use Times New Roman.
Most people don’t notice these little details, but some people do. And when they do, it leaves a positive impact on them. It shows that you are a person who is responsible and attentive to detail.
4. Ask for feedback
Businesses mostly design business cards using a template or whatever their designer recommends, but why not ask the audience? This could be a good experiment. First, design a small stack of business cards to distribute to people and ask whether they like this design or not. Then, try a few more designs to see what works best.
This way, people feel involved and engaged. You are asking them, so they are happy to give you advice. It also shows that you listen to your customers and respond to their feedback. This is an appreciated quality of a good brand.
5. When confused, go minimalist
When you look for different templates and design ideas online for your business card, you can be overwhelmed by the number of options available out there. If you are confused about what to include in the design and what to leave, it is better to go minimalist.
Many big brands keep their business cards minimalist. Sometimes plain, monochrome design could be a unique approach. And if you don’t know much about designing, it can save you from making errors.
Once you come up with the idea for your business card, instead of printing a few thousand of them, first print a few hundred and take people’s feedback. Change a few things and repeat them again. Get to a place where, at first glance, people say — “Your business card is amazing.”