There are many search engines available on the internet, but which one is the best for marketing purposes? Google, Yahoo, Bing, or another? Today, we’re going to look at each engine’s features and how they differ from each other. Hopefully, this will help you decide which engine is right for your business.
Market Share in the United States
According to the statistics, Google is the most widely used search engine in the United States with a market share of 87%. Bing comes in second with a market share of 7%. Meanwhile, Yahoo! is in third with a market share of just over 3%. With this in mind, Google is the clear leader, and this is important to remember when marketing and performing SEO.
Google:
- The world’s largest search engine
- Has over 87% of the market share in the United States
- Has many features including images, videos, maps, news, etc
Bing:
- The second-largest search engine in the United States
- Has a market share of around seven percent
- Offers a few unique features such as rewards, coupons, and trip planning
Yahoo!:
- The third-largest search engine in the United States
- Has a market share of just over three percent
- Features news, sports, finance, and entertainment content
When reading this information, it’s hard not to just concentrate on Google and forget all other search engines. However, don’t be so quick to discount the likes of Bing and Yahoo!. Sure, they can’t compete with the traffic generated by Google. However, towards the end of 2021, Bing reported monthly active users of over one billion people…this is a huge group of people to ignore.
SEO for Businesses
So, how do you prioritize search engines for marketing purposes? Well, it depends on a few factors such as:
- Your target audience
- The type of product or service you’re selling
- Your budget
For example, if you’re selling a physical product that needs to be shipped to customers in the United States, then you’ll want to make sure you’re ranking well on Google. As we’ve seen, the majority of traffic in the United States comes from Google.
If you’re selling a service or digital product, then you might have more success with ranking on Bing. While the number of monthly active users is lower than Google, people who use Bing are generally more affluent and have higher incomes. They’re also more likely to click on ads, which could mean more revenue for you.
Of course, there’s no one perfect answer when it comes to which search engine is best for marketing. It depends on your product, your target audience, and your budget. Experiment with different strategies and see what works best for you; in some cases, businesses find that the best approach encompasses all three search engines.
How an SEO Agency Can Assist
If you lack experience when it comes to SEO and SEM, or if you simply don’t have the time to invest in optimizing your website and content for search engines, working with an agency can be a lifesaver. Companies like King Kong will handle search engine optimization while you focus on other areas of your business.
Rather than losing control of your business, outsourcing allows you to delegate tasks to experts who will help you achieve the results you desire. SEO agencies have the tools, experience, and know-how to help you succeed. Why not consider the switch today?
