With over 1.3 billion monthly active users, Instagram has grown into one of the most popular social media platforms in the world today. What distinguishes it from other social media platforms is its high levels of engagement Users are spending about 30 minutes each day.
What’s more? The majority of users use Instagram to find new products or services. eighty percent of users utilize the platform to find new products or services, while an additional 80% of them utilize it to make a buying decision. It’s the reason it’s so important for companies to have platforms that are active on Instagram.
It is possible to increase the size of your Instagram account without spending huge amounts of dollars on advertisements? It’s a simple answer: yes.
This article will guide you through some highly efficient strategies to increase your Instagram followers organically. These are especially useful for those who are just beginning out and are looking to establish a community of Instagram customers for your business.
1. Improve your account
If you’re hoping to get more Instagram followers The initial step should be to craft appealing and concise descriptions for your Instagram bio. Utilize it to present the story of your brand with a style that appeals to people’s emotions.
Use appropriate hashtags to your bio to increase your reach. It is possible to add the hashtag of your brand to gain greater attention. Follow the example of GoPro’s Instagram account.
Include an URL to your site or landing pages relevant to your business. Also, be sure to include a relevant profile picture (preferably your logo).
2. Create appealing and informative content
You must give your audience an incentive to click “Follow. “Follow” button. The best way to accomplish this is to regularly create high-quality, relevant, and interesting content.
Make use of a mixture of Reels, IGTV videos, Images, and Stories to engage and attract your followers. Find topics that can help or solve their issues. Utilize AMAs as well as live events to engage with them and discover more about their preferences for content.
Make sure to incorporate images, colors, and others to make the Instagram feed that is a reflection of your brand. Let’s see the way Coca-Cola uses it.
3. Follow a posted schedule
Consistency is essential to establishing a loyal following on Instagram. A few images or videos in random intervals every month will not suffice. Instead, you must develop a well-planned Instagram Content calendar.
This can help you integrate the various styles of content and subjects to boost engagement. Additionally, you can use Facebook Insights to determine the times and days when your posts are most likely to receive engagement. You can use it to tweak the frequency of your posts.
You can also think about making use of social media management tools such as Hootsuite or Buffer for scheduling your Instagram posts ahead of time.
4. Engage with micro-influencers
Collaboration with influencers on social media is among the most effective methods to grow your Instagram account. However, working with famous influencers that have millions of followers comes with an expensive cost.
If your budget for marketing is limited, you should consider using micro-influencers to increase your reach. While these influencers may only have just a few thousand followers, however, they are able to establish the same viewers.
For example, Pupfluence regularly works with pet influencers in order to develop new content and boost engagement.
5. Make sure you use the correct hashtags
Hashtags are among the most efficient tools for increasing your reach and visibility on Instagram. While Instagram allows you to add more than 30 hashtags within your post, it is recommended to be sure to only use the most relevant hashtags.
Explore popular hashtags within your field to determine those that your public is likely to be following.
Create a brief and distinctive branded hashtag to help reinforce your brand’s image. Use the hashtag in your profile to entice your followers to follow the hashtag. Also, consider sharing posts from users on your account to increase engagement and impact.
Here’s an excellent illustration from Nikon.
6. Engage and socialize
The ability to attract thousands of visitors to your profile or followers won’t be enough. It is also important to focus on keeping them engaged and interested. Respond to comments made on the Instagram posts. Respond in DMs to DMs from your followers in order to keep conversations running.
It is also important to make thoughtful comments on Instagram posts of other brands within your industry to boost visibility. This will allow you to connect with a larger audience who might not be acquainted with your business. Be sure to be engaging with content that is likely to resonate with your intended viewers.
7. Don’t be the flimsiest.
If you’re trying to build your reputation on Instagram The attraction to buy followers could be too strong for you to resist. However, keep in mind that the algorithm was created to continuously scan and filter out fake followers and bots’ profiles from Instagram profiles.
If you buy Instagram followers, it will not do much to increase the level of engagement or conversion rates. It is better to build your followers using strategies that are organic as mentioned earlier.
Wrapping up
Being active having a strong presence on Instagram is essential for the success and growth of your business. Make use of the built-in tools available to improve your profile and post relevant content. Make use of hashtags and micro-influencers to boost your reach. Make sure to be able to engage with your followers to ensure they stay loyal and propel your business to higher levels.
