As the number of smartphone users is growing, more people are shopping online than ever before. The trend is likely to go up as online shopping is convenient and more affordable than purchasing from a local store. However, there is high competition in the eCommerce business as more people are entering this space. If you want to succeed in this business and grow it, you have to get more traffic to your eCommerce website. You may think high-quality products at a lucrative price will do the job for you, but it is not enough. You have to ensure customers can find your website when they search online. It is not easy, but there are some eCommerce SEO tips you can follow to make your website rank at the top when someone searches with relevant keywords. This guide is to help you with proven tips to bring more traffic to your online store.
Seven Ecommerce SEO Tips to bring more traffic to your online store
1. Plan your Keywords
Using the right keywords in your content is essential to bringing more traffic to your website. You have to do keyword research for that. It is a process of identifying the keywords used by customers to find a product or service online. When a customer searches for something on Google, it brings the best pages that meet the user’s intent. How will you find the right keywords? You can use Google keyword planner or other tools to find the keywords with high commercial intent. For example, ‘buy the latest iPhone’ or ‘latest iPhone price’. Besides, other types of keywords indicate the user is looking for some information like ‘iPhone 12 specification’ or ‘easy way to lose weight. These are called informational keywords. You need to target these two types of keywords in your content to bring more visitors who search with those queries.
2. Write high-quality content
As you have learned which keywords to use in your articles or blogs, you should create relevant content that meets the customer’s needs. What makes your content great? The first thing to follow is addressing the user’s biggest pain point. Your content should answer the user’s query in the best possible way. It should be unique, concise, and free of grammatical errors. Apart from this, keep the readability factor in mind. Google ranks those pages higher that have all those qualities.
3. Use attractive meta descriptions and headlines
Grabbing readers’ attention is essential in bringing more traffic to your website. When a user searches for something on the Internet, it brings several search results. Imagine you are the user looking for some information or want to buy a product; will you click on any random link that comes in the search result? You will read the title and the short description before clicking on the link. These are the title and meta description. Writing attention-grabbing titles and meta descriptions are effective SEO tips, and you should not ignore them.
4. Secure your e-commerce website
Security is another crucial factor to consider when you think about eCommerce SEO tips. No customer would like to shop on an unsecured website because of the increase in the number of cyber-attacks. Moreover, it affects the SEO ranking of your website. Google gives poor rank to the unsecured website. How to make your website safe and triumph the confidence of your customers? One of the most effective ways to secure your website is to get an SSL certificate. You can get a low-cost SSL certificate from a reseller who provides the same level of SSL encryption as the certificate authority provides. Let’s say, single domain, cheap SSL wildcard certificate, multi-domain SSL certificate. It encrypts any data entered by the user on your website, thus protecting their personal and payment details.
5. Ensure your website loads fast
Boosting website speed is one of the most crucial eCommerce SEO tips you have to keep in mind while building your website. If you are a customer trying to open an eCommerce website that is taking a long time to load, would you like to shop on that site? You won’t; in fact, no customer wants to shop on a site that takes too much time to load. When developing your eCommerce website, you must take care that it loads fast. Ecommerce websites have many images and videos that may take time to load. You can incorporate lazy loading technology into your website. It is a method where the photos or videos won’t load till the user scrolls through them. As eCommerce websites have a large number of images and videos, lazy loading is an excellent way to boost website speed.
6. Promote your products within the content
When a user searches online, they look for a solution to their problems. One of the most effective eCommerce SEO tips for your online store is to promote your products through informative content and grab customers’ attention. However, make sure that you are not pushing them to buy your products. They focus more on how to fix the issue and not your product. You need to describe the benefits of your products creatively and show how they can address their problem.
7. Get backlinks from trusted websites
The competition in the eCommerce business is high, so only publishing great content is not the best strategy. Getting backlinks from reliable websites is tried and tested SEO tip you should follow. Google ranks those pages higher, which get links from trusted sites. However, it may require some time as you have to earn a reputation first. You can find the websites that mentioned your brand but have not provided any link to your store. Another way to get links from other websites is to know how your competitors get backlinks. Reach out to them to add a link to your site.
Competition in the eCommerce business is getting tough as new brands enter this business. If you want to grow your business, you have to stay ahead of your competitors. Adopting a well-planned SEO strategy can increase the number of visitors to your site, and many of them will become your customers. We have discussed the best eCommerce SEO tips to help you bring more organic traffic to the website. Implement these strategies and give your visitors a memorable experience shopping on your website and turn them into loyal customers.