The contemporary world is evolving at a rapid pace and people are becoming busier day by day. That is the only reason that while making a purchase, people prefer to watch a video rather than read the descriptive text. However, because of millions of options available online, people are becoming very finical about the type of videos they like to watch.
Hence, you as a business owner, video creator, or digital marketer should understand the difference between creating a good video and a great video. It is crucial to understand that the difference between the two lies in the efforts or strategies you are utilizing while creating your video.
To elaborate, the strategies utilized to engage the target audience will be the make or break point of your message delivered. It implies that it will either reach the right target audience and attract good leads or people will just scroll through your video to the next.
Now the question arises is what exactly are some of the effective strategies that can help your video to reach the level of great video from a good one? That being the case, this blog highlights some of the exceptional strategies that will help you in reaching a wider and right target audience in an effective manner.
7 Fool-Proof Strategies to Create More Engaging Videos
1. Follow 8-second rule
There are many big brands who have a great quality of video and great content yet they fail to hook the audience to their video marketing. Have you ever wondered about the reason behind it? The main cause behind the same is the lack of a powerful introduction.
A big thanks to technological advancements, a recent study by Microsoft Corporation revealed that the attention span of humans has altered from 12 to 8 seconds. This has even made it difficult for the brands to grasp the attention of the target audience.
Hence, it does not matter how much great content your video has, if you are not able to impress the audience in the first 8 seconds, they are just going to scroll to the next video.
Moreover, it is also advisable for the brands to highlight your brand’s logo or product in the same span in order to implant your product and brand in the mind of the audience. This will assist in enhancing the recalling power of the brand in the mind of the viewers.
Hence, in order to make your video more impressive, it is essential to give the best content of the video, in the first 8 seconds. This will assist in hooking the target audience to the content which can possibly benefit your business in the long run.
2. Add CTAs
Deep down we all know that while scrolling through social media platforms, we all become lazy. For instance, if we like something on any digital platform, and we can not find a way to reach out to the product, we will simply forget about the same rather than trying to figure out a way of reaching the product seller.
In a situation like this, the role of CTAs comes into the light. CTA stands for a call to action which refers to small phrases or words which navigate and encourage the customer to take on the next step of purchasing from the brand. Some of the most common CTAs which you might have also seen on various platforms include hurry up, click here, swipe up, and so on. These CTAs assist in navigating the viewers on what to do next.
Moreover, adding a CTA in a video can assist in boosting the possibilities of your audience converting into potential leads. To substantiate, as per the stats given by DSIM, adding a CTA in a video gets 380% more clicks than their normal sidebar CTAs.
Hence, in order to make your videos more interactive, businesses can use CTAs in their videos to enhance the growth of the company.
3. Include Subtitles
Did you know as per Hubspot, 85% of the videos are watched on a silent mode? If that is the case, it does not matter how good the content of your video is or how strong the introduction is, your message will not get delivered to your target audience.
Hence, in order to eliminate the risk, always try to add subtitles to the video. In fact, Instagram is now available with the option where you can add auto-generated captions in the videos that are available in 16 languages. Other than that, you can also add subtitles during the post-production process of the video.
Subtitles will help you in strategically communicating your message to the target audience, even if they are watching the video in silent mode. This will enhance the probability of your message reaching your target audience which also increases the possibility of the conversion rate.
4. Emphasize the quality
We have grown up listening to the phrase that quality over quantity and that one should always focus on quality while working. This is true in the case of creating videos as well. However, it is also notable that we are talking about the 2 types of quality over here. First, the quality of the video in terms of its resolution, and secondly, in terms of the quality of content.
To elaborate, the quality in terms of resolution in the video is really crucial because it is one of the major factors that will assist in deciding whether the audience will stop watching your video or not.
Hence, it is really crucial for businesses to create a high-quality video in order to impress the target audience that can assist in benefiting the growth of the company.
Furthermore, the need of creating high-quality content in videos is quite self-explanatory. People today have many options available for everything and it is not difficult for them to skip your video and choose another video with better quality.
Hence, it is really crucial for businesses to focus on the quality of the content as well. The content of the video should be based on the purpose of the video marketing strategy. For instance, if you are creating a video presenting a few features of the product, then it is always advisable to keep the content short and precise.
On the other hand, if you are creating a product explainer video, the content should be in-depth yet engaging enough to hook the audience to watch the whole video. In order to create an engaging and impressive video, it is essential for businesses to focus on the quality of the video in both terms: the content and resolution.
5. Tell a Story
In the contemporary world, people are not looking for businesses to tell them what to buy. They are looking for products and services that tell a story they can personally relate to. That is the reason the trend of storytelling is getting wildly popular all around the globe.
To elaborate, businesses should always narrate a story in their videos with which the target audience can associate and relate. This will assist in forming a personal connection with the audience which can enhance the chances of generating and converting leads that can assist in enhancing the brand loyalty of the company.
Probing further, there can be various genres of storytelling that are used by businesses in order to create an engaging video. The video can include
- Humour
- Emotional
- Witty
- Fear
- Anger
To continue, using the emotional genre is one of the most common and the most popular forms of storytelling in the videos because it assists in triggering the most fragile emotion of the audience and compels them to further take an action. The action taken can further end up in making a purchase from the brand delivering the message.
On the other hand, some businesses intentionally use sensitive or controversial topics in order to go viral on different social media platforms. The main objective of such videos is not to make a pitch for selling but to get a share from the audience which can assist in enhancing the online presence of the brand.
Hence, in order to make videos more engaging and captivating, businesses can add the element of the story in the videos based on the genre of their preference or the need of the audience.
To encapsulate, whether we accept this fact or not, videos are the future of marketing. Hence, it is really crucial for companies to master the art of creating engaging videos in order to cope with the trend of the contemporary world. Moreover, the given above strategies will effectively assist you in creating videos worth watching.
