A social media world without Instagram? Unimaginable. With more than 300 million users, Instagram has become one of the largest social networks behind Facebook. Instagram has even passed Twitter and other “competitors” like Google+. The fact is, Instagram has doubled its reach in the last 3 years. High interaction rates make Instagram extremely attractive, especially for brands. But is Instagram only suitable for big players? Definitely not! Any marketer can use Instagram successfully – if they have the right tools. In this article, I’m providing 6 useful tips to make your Instagram Business more successful.
Do not forget the link to your website in your Instagram profile
Even with Instagram marketing, you will not succeed immediately and overnight. Like any other social network, there’s a lot of hard work behind it. Only if you consistently stay on the ball can you stand out from the crowd and realize how much Instagram pays off for you. First of all, you have to make a catchy and meaningful social media design that attracts visitors.
Instagram does not have that many social media design options when it comes to your profile. Of course, you are allowed to leave a link to your website – which you should definitely do, because even on Instagram traffic can be generated, and you are also able to use your other social channels (such as YouTube).
Present yourself and your products as elaborately as possible
Sometimes you feel like Instagram is a huge glossy catalog – and that is no problem. If you also hit that score and present yourself and your products in a high-quality way, your followers will be happy because high-quality content works best on Instagram.
Much of this is due to the fact that there are many fashion bloggers on Instagram, as well as those who deal with areas like “lifestyle”. And with such topics, it is important to look as good as possible – but even food, a drink, software or a service, even a drug or an abandoned house can be optimally staged, if you make an effort.
Appreciation of images by text
But what to do if your picture alone does not knock anyone off? In that case, it’s perfectly legitimate to work with additional lyrics, as this ensures attention in the content stream of your followers.
The same applies to call-to-actions: Calls to action that are directly integrated into pictures provide the same effect. If you then repeat this calls-to-action in the text to your post, you will gain more – your followers will not only notice your content, they will even do something you want (such as Like or Follow).
Use meaningful and authentic hashtags
There are now instructions on the Internet that tell you exactly which hashtags work best on Instagram – but these recommendations only make limited sense. Ultimately, users want to see authentic content on Instagram – and for that, you need to use hashtags that match the content of your post and not a completely foreign topic.
So do not use hashtags that can be seen as spam at first glance and have no relation to your content at all. With an authentic and honest strategy, you will be able to inspire more followers than you would if you rely on the (supposedly) fast success.
Be active and take care of your community
Instagram thrives on user interaction and an exchange of views. Always respond immediately to comments that relate to your content and take the time to get to know your own community.
It is also important to become active and interact with content related to your topics. This will make other Instagrammers aware of you and make your content easier to find – this way, you will generate new followers!
For your profile: Buy Instagram Followers
Instagram users are more interested in how many followers have an account than almost any other social media community. The same goes for companies looking for customers on Instagram. Although everyone knows that it is not only the number of followers that determines the reach and quality of an account, the power of the numbers usually outweighs other considerations.
The operators also know this and clearly emphasize the numbers of their followers. And the exciting thing about it is that as soon as the magic limit is broken, day by day it gets more. Assuming, of course, you’re posting stimulating posts and building an interactive community with your followers.
A comparison can illustrate the effectiveness of buying Instagram followers: Imagine a music group that performs in back rooms in front of 10 to 20 people. Hardly a music reporter will report about it. The situation is different when the same group leases a large concert hall and makes sure that it is sold out. Now the attention – for the moment – is great. If you manage to take advantage of this moment and expand it, the investment will have paid off.
On Instagram, you can achieve a lot with simple means. Always remember that your success depends on the quality of your content! The better the photos and videos you produce, the more users will notice you and get excited about your content. For that reason, you should have your own creative streak, or at least be able to create original content that will leave a lasting impression on Instagram users.