Voice broadcasting is gaining recognition as a powerful tool for reaching the general public and disseminating recorded information. It is a mass communication technique that began in 1992 and was used mainly for political rallies.
Over the years, an increasing number of sectors have adopted this technique for many applications such as:
- Performing surveys
- Sending cooperate and event announcements
- Gathering customer feedback
- Notifications and reminders
Voice broadcasting is a quick and affordable method of reaching more people in a short amount of time. It is simpler for a customer to notice and understand compared to an email. It is also easy to set up and gives your interactions a personal touch.
Voice broadcasting comes in a variety of versions and techniques. Below are five creative and effective broadcasting ideas you can incorporate into your digital marketing plan.
1. Interactive Voice Response
IVR, or interactive voice response, is a feature of automated commercial phone systems. It engages callers and collects data by offering options from a menu. The system then takes appropriate action in response to the caller’s voice or keypad responses. IVRs nowadays have become a vital tool for accommodating your increasing call volumes. They function in conjunction with automatic call distributions found in call centers.
Modern voice broadcast systems are fitted with conversational AI. It allows them to comprehend and analyze complete sentences. This is as opposed to restricting the caller’s word choice by only recognizing specific commands. You can still provide customer service outside of typical business hours or while agents are busy with other calls. It also trims the holding time experienced by callers by providing basic user information.
2. Press 1 Campaign
The Press 1 Campaign is a telemarketing service where companies contact a target audience. It is a form of Interactive voice broadcasting whereby customers press number 1 to interact with a particular campaign. You can make announcements or engage your customers with a live representative in your business. Customers can also proceed through recorded messages to process their queries.
3. Answering Machine Detection
An answering machine detection (AMD) technology is used to screen outgoing calls. This is to avoid voicemail and other automatic answering systems. The call is terminated when the AMD detects answering machines, faxes, carrier recordings, and SIT tones. This optimizes the performance of your agents as it saves time.
Cumulatively, every second saved means increased contact. Nonetheless, using AMD on business-to-business (B2B) calls is not a great idea. This is because a majority of organizations use interactive voice response menus. AMD’s detect these as recordings or machines automatically cutting off your call. This may prevent you from reaching out to clients
4. Text to Speech
Text-to-speech (TTS) is a technology that converts text to audible content. You can read aloud any text file, including Word and Pages documents. One can read aloud online web pages as well. It offers companies a new way to publish content reaching even people with visual impairments. TTS can also aid children who have difficulty in writing and reading.
TTS-enabled websites draw some 285 million people with vision impairments. They also attract about 774 million people with literacy issues worldwide. TTS also improves the user experience. Clients will be more inclined to return and promote your website. TTS technology also allows HR departments to simplify employee training.
5. SIP Trunking
Session Initiation Protocol (SIP) is a technique for transmitting voice via the internet. It manages data flow and establishes phone call connections. It also allows applications like Skype to offer free international calling. SIP trunks work like digital lines that let you place and receive calls to anyone with a phone number via the internet.
SIP trunking is becoming popular for organizations to reduce phone costs and increase communications capacity. In industrialized nations, around 40% of medium-sized and big organizations have already implemented SIP trunking in some capacity.
You can also use analytics tools on these calls to measure crucial information. They include the frequency, length, audio quality, and the amount of missed calls. This gives the business crucial details on how it uses telephone systems in routine operations.
Voice broadcasting systems are efficient communication tools for companies looking to quickly and effectively reach a large audience. Various sectors from restaurants, small businesses, nonprofit groups, and more are now embracing voice broadcasting in inventive ways to market their brand.
