Over the past few years, brands and marketers have begun to look for various means to make the most of their marketing efforts. Existing customers have proven to be the biggest advocates of a brand as they hold the potential to bring in more sales and conversions for a brand.
Customer reviews fall under the category of User-Generated Content and researches suggest that more than 80% of potential customers leverage User-Generated Content in their purchase decision before finalizing a product or a service. Customers believe what they see and tend to trust the recommendations of existing users of a brand much more than the promotional content of a brand.
Talking about customer reviews, we cannot overlook the significance of Google reviews. Brands and businesses have the option to create a Google my business page that enables their users to leave their reviews and experiences with brands and products. Checking out guides on how to get more google reviews to increase brand awareness will be helpful. Further embedding such reviews on marketing touchpoints like the brand website works tremendously well to upscale their business profits.
If you are clueless about why all leading brands are embedding Google reviews on websites, then you are at the right place. This post will give you an insight into the benefits of Google reviews and why you should adopt this strategy as well.
Let’s get started!
Reasons Why Your Brand Needs To Use Google Reviews On Website
- Helps build awareness of the brand
It is important to imprint the name of your business in the minds of your potential customers and to reach out to a wider audience. In today’s digital era, people remember and register the name of the brand they are more likely to see on the internet.
If a potential customer happens to stumble across your business website and explore it, they will be compelled to go through the reviews left by your existing customers, leading to more brand awareness.
- Boost visitor engagement on your website
Another big reason to embed Google reviews on websites is to increase the engagement level of your website. Visitor engagement is quite a crucial factor that helps brands determine how likely they are to convert potential customers into existing customers.
As mentioned above, people love going through the experience of other customers more, when you embed Google reviews, they will be compelled to stay on the website for a longer period resulting in an increase in the engagement rate of the website visitors.
- Build a social proof of the brand
In today’s marketing era, it is mandatory for brands to present the validation of their customers to drive more sales and conversions. Google reviews play a vital role in displaying what your customers experience with your brand and its products. Hence, it helps in building a social proof of your brand.
Potential customers are more likely to purchase from your brand when you display social proof of your brand.
- SEO benefits
Online Google reviews play a big role in making you rank higher on the search engine ranking page. The higher you rank on the page, the more would be your Click-through rate. The logic here is that people tend to visit the website that they see higher on the Google page.
- Better brand user relationship
Embedding Google reviews on websites has the ability to build a much better and healthier brand user relationship between brands and their customers. When you embed Google reviews, there is a chance that a customer will come across their review too which would make them more delighted.
Moreover, embedding Google reviews on websites presents your brand as friendly and transparent. Your potential customers would see your brand in a different light and feel the need to interact with you on a personal level. This would lead to a better brand user experience and relationship with your customers.
Key Takeaways
This brings us to the end of this blog and you are now aware of the importance of embedding Google reviews on websites.
If you are a brand and are finding means to increase your business profits and upscale their marketing efforts, then this is the perfect strategy for you.
If you are wondering about the process, there are many social media aggregators that can help you embed Google reviews seamlessly into your website. Go on now, look for the perfect social media aggregator as per your needs and requirements, and watch your business take off like never before!
