People’s preferences and tastes are always evolving in today’s fast-paced world. As a result, businesses face fierce competition. To attract customers, they want to develop original concepts and marketing strategies.
In the field of motion graphics animation, enormous changes have spurred innovation. You won’t get the results you want if you release animated videos in the same style over and over again. You must keep up with the latest motion graphics trends. This is the only way you can provide what the market demands. That’s why to keep you up to date with the trends New York Publishers brings you 15 motion graphics trends you must know!
15 Motion Graphics Trends:
In order to understand what the market wants, let’s look at the 15 current motion graphics trends.
1. Everywhere in 3D
The first item on the list is 3D Everywhere. Here motion graphic designers emphasize including 3D aspects in everything. This means from sales presentations to game design.
2. Combine 3D and 2D
People still enjoy the way the movie communicates the tale when motion graphics designers combine 2D and 3D. Therefore mixing 2D and 3D is still on the rise in 2019.
This motion graphic style is visible in high-budget commercial videos. But you can also see it in web advertisements. Examples of it include integrating 2D overlayers with movement and fusing 2D and 3D animation.
3. Kinetic Typography
Motion graphics that take the integration of text and typefaces to a new level is known as kinetic typography. Most of the time, we don’t stretch or modify images or fonts in strange ways. Amazing results can occasionally be obtained by breaking the rules.
The public is taking a liking to the dynamic typography. This type of motion graphic involves stretching, bending, and distorting letters.
4. The Glitch Effect
Using glitch effects enables video creators to include flaws that they would typically avoid at all costs. Grits’ embrace of disruption, distortion, and digital noise makes them ideal for creating a DIY aesthetic. This can pay homage to analogue printing presses and hand-drawn animations.
5. Isometric Shapes
Isometric forms were originally employed in technical drawing. But they are now also being used by motion designers. This adds a 3D feel to their 2D animations. Or it gives their 3D renders a distinctive viewpoint.
One-point projections, on the other hand, tend to make objects appear smaller the further they are from the spectator.
6. Broken Text
People are responding favorably to the designers’ experiments with word fragments. This gives their film poetic meaning. We notice lots of other people playing around with it.
7. High-quality VFX
The viewer is increasingly drawn in by videos that incorporate intricate visual effects. There are many different scenarios that can be added to a video. You can add explosions, firestorms, and other computer-animated violent scenes.
8. Liquid Motion
The rendering capability of web browsers, mobile devices, and PCs grows as their processing power does. In turn, this indicates that previously impractical animations and effects are now feasible. A perfect example of an animation that was formerly impractical but is now growing in popularity is liquid motion.
Animations with a liquid-like quality on the screen are known as liquid motion animations. This can contain flowing effects that mimic the motions of liquids, such as ripples and waves. The liquid motion effect can be triggered by a variety of interactions, which makes this trend particularly popular in web design.
9. Thin lines:
Graphic design trends don’t always have to be loud and obvious; occasionally, a subtle, exquisite effect may make a big statement. The usage of thin lines is one instance of a graphic style that is alluring in its simplicity. A thin line can be a great way to give shapes definition, make them stand out, and give them some direction. They can give animations the appearance of being hand-drawn, which appeals to some motion designers.
10. Vertical Animated Advertisement
Vertical video has been growing for years as a result of mobile surfing. It is because of phones, social media, and advertising.
In 2022, it is anticipated that vertical animations will be one of the most popular motion graphic trends. Among other platforms, we use TikTok, Instagram, and Facebook to engage with our audience vertically. A small percentage of people turn their tablets and smartphones vertically to watch videos or take pictures. Vertical videos for Instagram Stories, TikTok, and Facebook advertising have become popular.
11. Go retro
The hand-lettered logos of the 1950s and the yellow smiley face of the 1970s are two instances of iconic design motifs. These represent the entire decade. Retro motion graphics use images, styles, and themes that have become ingrained in popular culture to evoke a sense of the past.
12. Grain Effects and Textures
The emphasis now shifts to using “noise”,—such as grain effects and texture. It gives photographs personality, as in this example by the design team Reverse Charades.
This montage is an excellent illustration of mixed media in motion graphics and emphasizes the grain effect.
13. Animated Collage
An animated collage can have a handmade appearance and feel. You can incorporate everything from photographs and artwork to animation and digital footage. The end result is a carefully curated group of pictures that tell a story.
14. Bold Typography
Bold Typography-based motion graphic videos are an effective method to display your company’s strengths. These videos effectively and forcefully convey the topic. Additionally, you have the chance to stress the main point of the video even more by employing bold and large text styles.
15. SPECIAL AND STANDARDIZED COLOR PALETTE
Simple and effortless but still powerful. This one is for the persistent, the devoted. Companies who are serious about making a strong branding effect are more likely to use this type of animation. The limited colour scheme improves both viewer retention and homogeneity throughout the animation. Utilizing a vibrant palette with semitones and primary colours has a noticeable aesthetic appeal. Let’s say more while using fewer words!
Conclusion:
2022 will usher in accomplishments in a wide range of spheres of life and global organizations. These changes in people’s perspectives of the world and its beauty will have an effect on the trends in animation and motion graphics. New trends in video design are constantly evolving. They portray societal changes because they are keenly aware of them.
2022 will be a year of significant beginnings and breakthroughs in many spheres of life and global businesses. The evolution of motion graphics has been impacted by these beneficial shifts in society’s perceptions. Trends in video design are unstoppably expanding.
